The multi-billion dollar cosmetics industry said it couldn’t be done, but two stunning ‘eureka’ insights by Nick Wallen ‘achieved the impossible’ and changed the natural skin care industry forever.
“Our vision was to create a new range of skin micobiome enhancing products, but the only way to do this was to insist on 100% natural.
We are here to clean up the industry and put an end to the deceit, one step at a time.”
With a background in chemistry, microelectronics and IT coupled with a serial entrepreneurial past (including setting up a modern tennis coaching academy), Nick co-created JooMo as the answer to inexorable rise of problem skin that he’d seen in the world around him.
“Why, with an ever increasingly wealthy and well-connected society, is there a rapid increase in problem skin?”
The answer was chemicals in cosmetic products, including the lies of the so-called ‘natural’ cosmetic industry that hid dangerous additives behind deceitful labelling … the JooMo project was born out of a determination to rid the world of this scandal forever.
Nick was born in Ely and lived in many different places in Britain and Germany during his childhood, due to his father being a doctor with the RAF. A passionate sportsman and school cricket and football captain, Nick studied at Manchester University and joined many other wonderful alumni, such as John Dalton (the father of modern chemistry) and John Charles Polanyi (Nobel Prize winner 1986) by graduating with a BSc in Chemistry.
By going one step further in the cosmetics industry than anyone ever before, Nick has carried on with the “Wallen” family’s history of success:
– his father was an eminent doctor and Olympic standard decathlete.
– his Trinidadian grandfather was a GP, film actor, banjolele player (he taught George Formby!) and played cricket for Scotland.
– his maternal grandfather was a Daily Express journalist and author of numerous books.
– his grandmother was a RADA trained stage actress and highly successful business-woman, owning a hotel on The Strand next to Charing Cross station.