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|6th April 2017|
Biodiversity key to skin health: new findings reveal crucial step in fight against skin allergy epidemic.
Environmental health consequences of modern cosmetics linked to ecosystem collapse.
Pioneering scientists Sam and Kit – co-founders of Reading’s world leading skin health cooperative JooMo – are the first to move the science of gut health to the skin.
When both were teenagers, their own skin problems prompted them to go on a personal search for a cure. In the process they uncovered overwhelming evidence of the dramatic rise in skin disease throughout the developed world, and, more shockingly, discovered that virtually no research had been done into the reasons for this increase.
Using the parallel of a healthy gut environment, the brothers unlocked the secret of healthy skin by focusing on the hidden, microbial world of the skin surface. Trillions of microbes, mostly helpful, need to exist on it in a symbiotic relationship to maintain the health of the skin and protect it against disease causing pathogens
Now, in a weekly series of videos, the twins finally reveal the hidden secrets behind their technology. Running for twenty weeks, the top ten skin health ‘Myths’ will be uncovered and the solutions to this public health crisis revealed.
Sam Wallen Russell, JooMo co-founder explains why they have created this video series:
“As an ethics based cooperative we feel that it is our duty to reveal the truth about the skin disease epidemic to the general public and reveal the secrets behind the ground-breaking technology we developed to solve it.”
“We decided to explain the public health issues behind this epidemic and how our cutting-edge research will rectify this environmental disaster via a series of short, light-hearted videos!”
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Notes to Editors
Motivated by the scandal of the developed world’s skin disease epidemic with a 500% increase in childhood skin problems (eczema, allergies, acne, etc), JooMo have invented and developed the World’s First Ever 100% Truly natural face wash. It focuses on empowering, not changing, the skin’s natural environment, protecting it against the destructive work of harmful synthetic chemicals and opportunistic pathogenic microbes.
Appalled at the dishonesty of the so-called ‘natural’ cosmetics industry, Linda Russell, Nick Wallen and their twin sons Sam & Kit used this industry redefining technology to co-found Award Winning British success story JooMo Ltd.
The ‘Liberal Awakening’
…the Disestablishment of the Ruling Class