Press release

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28th November 2017

‘World’s First’ Clinical trials at top Austrian Medical University

Project Update: The first ever study of its kind to test whether big brand cosmetics damage the skin, is currently half way through completion.

On the  back of the discovery of the first ever mechanism to test skin health, by JooMo Co-Founder, Kit Wallen Russell, clinical trials with a top Austrian Medical University were commissioned to answer the question ‘Are modern cosmetics a cause of the skin allergy epidemic?’.  Results are expected to be published in February 2018.

There is a skin allergy epidemic raging across the western world, and the rate of deterioration has increased in the last 5-10 years. Many studies link the rise in use of synthetic chemical ingredients in modern cosmetics to the consequent rise in skin health problems, but until now, there was no way to begin proving this link, as no way of measuring skin health existed.

Ground-breaking published and peer reviewed research commissioned by Pavane Research Centre discovered that the only indicator of skin health was the diversity of microbes present. Using this mechanism at its core, the team commissioned a project in partnership with Graz Medical University to find out whether certain brands of cosmetics damage or heal the skin.

Kit, Co-Founder of JooMo, and lead author of the published research explains why many synthetic ingredients could be causing catastrophic western skin health decline:

“We postulate that synthetic ingredients are one of the key causes of the 500% increase in skin health problems in the developed world since the skincare industry began, because they disrupt the skin’s natural ecosystem. The skin has only come in contact with these chemicals in the last century.”

“Before that, humans encountered only ingredients from the natural world. The skin is unused to the chemicals in modern day cosmetics and its delicate balance, just like any ecosystem in nature, is disturbed by anything non-native. ”

Kit will publish the results of this seminal study in February 2018, and hopes to roll out a further, much larger study to test which products and ingredients are having a damaging effect on skin health in the western world.


– ENDS –

For more information please Contact Us or Email Linda Russell:

Notes to Editors

JooMo Ltd

Motivated by the scandal of the developed world’s skin disease epidemic with a 500% increase in childhood skin problems (eczema, allergies, acne, etc), JooMo have invented and developed the World’s First Ever 100% Truly natural face wash. It focuses on empowering, not changing, the skin’s natural environment, protecting it against the destructive work of harmful synthetic chemicals and opportunistic pathogenic microbes.

Appalled at the dishonesty of the so-called ‘natural’ cosmetics industry, Linda Russell, Nick Wallen and their twin sons Sam & Kit used this industry redefining technology to co-found Award Winning British success story JooMo Ltd.

JooMo Foundation

The ‘Liberal Awakening’

…the Disestablishment of the Ruling Class