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Most Frequently Asked Questions answered by The JooMo Twins

Table of Contents

What’s the problem?

There’s a skin allergy epidemic raging across the western world.

What’s the cause?

Chemicals in everyday cosmetics, including mis-labelled so-called ‘natural’ cosmetics.

What’s the solution?

Stop using normal cosmetics and instead use ‘Third Wave’ microbiome enhancing products such as JooMo.

Please read more at: https://joomo.coop/whats-wrong-with-existing-products/

The muti-billion dollar cosmetics industry said it couldn’t be achieved…! 

Read how we achieved the impossible: https://joomo.coop/about/#formulation

Our central mantra is that the body as whole is a complex ecosystem, and this underpins all our world leading research and development.

One of the main reasons JooMo are different from all the rest is that we understand how non-linear physics underpins the health of ecosystems everywhere: it takes a deep knowledge of non-linear physics to understand how damage to one small part of a system could have a disproportionately large effect on another part.

Unfortunately, the vast majority of microbiologists and medical researchers do not have a deep grounding in mathematics and physics that we do, and so fail to grasp this crucial fact. This is why they predominantly focus on effects rather than causes. For instance, researchers in these fields tend to focus on the presence of one particular species of pathogenic microbe or a hormonal imbalance as being the cause of ill-health, rather than what they usually are: the effect of an imbalance elsewhere.

Using this example, their solution would be to kill the pathogenic microbes or give hormone treatment, when in fact these imbalances were the EFFECT of an underlying root cause of the problem elsewhere. Dealing with the effect means only a temporary solution, which is why many chronic skin problems come back time and again after treatment.

By cell count we are more microbe than we are human (57% to 43% recent estimates say). These microbes are VITAL for our health and there are hundreds of papers on how this ecosystem affects whole body health. Our body is a thriving ecosystem of millions of constituent parts, working symbiotically and regulating each other. Having spent years studying complex systems across nature and other systems of governance, it is vital to understand that nothing is done in isolation. It therefore is a misunderstanding that the skin microbiome is an expanse of skin which doesn’t have any effect on other bodily systems and functions. If everything works in isolation, then a change of diet wouldn’t affect the skin. Neither would most food allergies originate on the skin microbiome, nor would hormones affect our skin health.

To help understand this, it’s helpful to read the example of Yellowstone Park in America used in our 2017 published paper. When the Wolves were re-introduced to the park, the biodiversity was hugely increased, and the health of the ecosystem was restored to unprecedented levels. Rivers changes direction, animal populations increased, heights of berry-producing shrubs grew larger, underground habitats and soil chemistry changed and the physical topography of the landscape was altered.

There is much research on how our gut microbiome can affect health elsewhere in the system (eg. skin, aging, mental health, etc), but as a dramatic example of the way in which a damaged skin microbiome can have severe knock on effects to other parts of the system, a recent paper shows how many food allergies (inc. peanut allergies) are probably actually caused by sensitisation due to exposure via a damaged skin microbiome. Please watch one of our recent videos that references this:
https://youtu.be/fi8uI7xX2Po

There is a huge amount of information at our Skin Microbiome School that explains the science behind JooMo that you should read. Here are a few pages that you may want to start with:

Understanding the Microbiome:
https://joomo.coop/school/microbiome/

Why Biodiversity is the secret to health:
https://joomo.coop/school/biodiversity/

Skin diseases linked to low Biodiversity
https://joomo.coop/school/skin-allergy-epidemic/diseases/

You may also be interested to understand how JooMo was created, and the world class research labs. involved in its creation:
https://joomo.coop/about/#formulation

And an overview of some of our ground-breaking peer-reviewed published research:
https://joomo.coop/school/research/

And the importance we put on the need for a whole system solution for health is illustrated by the fact that we offer consultancy on gut microbiome too. The key to JooMo is that we offer services not just products.
https://joomo.coop/school/skin-gut-microbiome/

This page (https://joomo.coop/school/skin-allergy-epidemic/mirr/) to start you off should help in understanding how the immune system and microbiome are linked.

Please read our page at: https://joomo.coop/school/solving-the-skin-allergy-epidemic/#Third-Wave-Technology

Yes. Increasing biodiversity kills off pathogenic levels of microbes on the skin (bacteria, fungi etc). Biodiversity is THE BEST way of killing infections

Killing off pathogenic levels of bacteria means that the skin microbiome becomes healthy again, and often bacteria that were harmful become beneficial.

No! You should definitely continue using JooMo. The dryness you are experiencing is normal, a positive sign that your skin is changing and rebalancing for long term health.

Moisturising has two effects on the skin microbiome. Firstly most moisturisers can contain a sea of chemicals that can damage the skin microbiome. Secondly, your skin in its most healthy state creates natural oils. Adding new oils to this disrupts the skin’s normal system, meaning the microbiome is damaged. 

A healthy skin microbiome will allow the skin to regulate its own oils/moisture. Modern cosmetics containing harsh synthetic chemicals strip the skin of its healthy oils, which is why ‘moisturising’ was invented. Our ancestors didn’t carry little bottles of oil around with them to moisturise, and they had far healthier skin than us. Artificially replacing these oils means the skin becomes used to this, and loses its own ability to regulate its moisture, meaning you need to allow the skin to regain that ability.

This depends on the person. JooMo has been proven to significantly improve skin microbiome diversity in just two weeks, but as your microbiome has been abused and damaged so badly, it may take longer. For example one customer who had been on steroids for 50 years, has seen 80% improvement in 2 weeks!

The only reason we started JooMo is to help heal our mother who was prescribed steroids which destroyed her skin. We had to take her healing into our own hands and so we invented the world’s first 100% Natural Face Wash. We realised there were so many people just like our mother that needed our help. We have researched the Skin Microbiome for the last 10 years so that we can help everyone who has been let down by the medical profession.

Using other products while JooMo is being used can affect the progress. Everyday cosmetics, even “natural” labelled ones contain a sea of chemicals that can damage the skin microbiome. JooMo works to rebuild the skin microbiome long term so it can take care of itself.

Antibiotics destroy the microbiome inside and out and so should only be used if your problem is severely threatening to you. If your problem isn’t severely threatening, your microbiome will just get worse the more you use them, leading to more problems.

No. Antibiotics will only make it more likely that you will get an infection in the future, because it kills all microbes and lowers the biodiversity of the microbiome, damaging it even more. The root cause of the infection was a damaged and out of balance microbiome. The solution is to strengthen it by increasing its biodiversity. A healthy microbiome, high in biodiversity, can defend itself from infections and disease. Antibiotics strip the microbiome of the microbes it needs to be healthy. 

No. Your skin microbiome has been horrifically abused and damaged for a long while. Leaving it alone will be better than using drugs or other modern cosmetics containing harsh synthetic chemicals, however, your skin microbiome needs something which will strengthen it up to healthy levels, so it can defend itself from infections and disease and start to heal itself. This is incredibly hard to do alone. We work with many TSW patients who tried just ‘leaving it alone’ and they found that their skin would still flare for no apparent reason.

All skin diseases/problems stem from the same thing: a damaged microbiome, low in microbial biodiversity (low number of different types of bacteria present). When this microbiome is out of balance, in ‘dysbiosis’, microbes that were previously ‘good’ can become ‘bad’ and start causing problems (including staph/fungal infections), colonising and ‘infecting’ the skin. So killing off these microbes (what Gladskin does) doesn’t solve the root cause of the problem, which is the biodiversity of the whole microbiome has been lowered. The infection may be cured for now, but the microbiome will still be out of balance and open to future infections. This is why so many TSW people get secondary infections after taking antibiotics for previous infections etc. A healthy microbiome, high in biodiversity, can defend itself against these infections, not letting colonisation of microbes occur. They are incredibly powerful systems. JooMo has been scientifically proven in published research to significantly increase the skin microbiome biodiversity in just 2 weeks.

The common species of Streptococcus are S. pyogenes, S. agalactiae, S. dysgalactiae, S. bovis, S. anginosus, S. sanguinis, S. suis, S. mitis, S. mutans and S. pneumoniae. It mainly forms part of the Salivary microbiome, but many types are part of the commensal microbiota on the mouth, skin, intestine, and upper respiratory tract.

Staphylococcus aureus, S. epidermis, S. capitis. S. haemolyticus and S. hominis. 

The reason we started JooMo was to solve this problem. Our mother (ref. Linda’s Story) was prescribed steroids long term and her skin was destroyed by them. We had to take her healing into our own hands and so created the world’s first 100% natural face wash and her skin has been clear since. We’ve researched the skin microbiome for the last 10 years and JooMo has been proven to rebuild your Skin Microbiome. Read Sheila’s story here!

(Note: this is a very  brief summary from several medical sources, but primarily: https://www.verywellhealth.com/steroids-topical-steroid-side-effects-1068831 )

Modern medical products are rightly considered wonder drugs for acute medical emergencies. However, while topical steroids have enormous short term benefits for acute skin problems, there are many well documented side effect, the most common being:

  1. Skin Atrophy: Repeated use of topical steroids in the same area can cause the thinning of the epidermis (outer layer of skin) and changes in the connective tissue of the dermis (middle layer of skin).
  2. Alteration of Infection: Because topical steroids change the way the immune system work, they can inhibit the skin’s ability to fight off bacterial and fungal infections.
  3. Topical Steroid Allergy: People who have a chronic skin condition and use multiple prescriptions are at higher risk of developing these allergies.
  4. Tachyphylaxis: the rapid decrease in response to a topical steroid due to repeated use.
  5. Steroid Rosacea: Often, any attempt to use a lower-strength steroid (or to cut back or stop altogether) can result in intense facial redness and the formation of fluid-filled bumps.
  6. Glaucoma: The process is not completely understood, but it is believed that steroids leech into the eye itself.

TSW symptoms can manifest themselves in a multitude of ways, ranging from severe allergies (eczema etc.) to bacterial and fungal infections.

All of these conditions have been linked to a catastrophic decline in the biodiversity of the skin’s natural environment, causing dysbiosis (a microbial imbalance or maladaptation) and immune function distortion.

JooMo are world leaders in Third Wave microbiome enhancing products, based around their ground-breaking Skin Microbiome Technology (MIRR)™ Technology.

Please read more about how this technolgy works at: https://joomo.coop/school/solving-the-skin-allergy-epidemic/#Third-Wave-Technology

It is a misconception that the skin microbiome has no effect on overall health. Our central mantra is that the body as whole is a complex ecosystem, and this underpins all our world leading research and development.

One of the main reasons JooMo are different from all the rest is that we understand how non-linear physics underpins the health of ecosystems everywhere: it takes a deep knowledge of non-linear physics to understand how damage to one small part of a system could have a disproportionately large effect on another part.

Unfortunately, the vast majority of microbiologists and medical researchers do not have a deep grounding in mathematics and physics, and so fail to grasp this crucial fact. This is why they predominantly focus on effects rather than causes. For instance, researchers in these fields tend to focus on the presence of one particular species of pathogenic microbe or a hormonal imbalance as being the cause of ill-health, rather than what they usually are: the effect of an imbalance elsewhere.

Using this example, their solution would be to kill the pathogenic microbes or give hormone treatment, when in fact these imbalances were the EFFECT of an underlying root cause of the problem elsewhere. Dealing with the effect means only a temporary solution, which is why many chronic skin problems come back time and again after treatment.

By cell count we are more microbe than we are human (57% to 43% recent estimates say). These microbes are VITAL for our health and there are hundreds of papers on how this ecosystem affects whole body health. Our body is a thriving ecosystem of millions of constituent parts, working symbiotically and regulating each other. Having spent years studying complex systems across nature and other systems of governance, it is vital to understand that nothing is done in isolation. It therefore is a misunderstanding that the skin microbiome is an expanse of skin which doesn’t have any effect on other bodily systems and functions. If everything works in isolation, then a change of diet wouldn’t affect the skin. Neither would most food allergies originate on the skin microbiome, nor would hormones affect our skin health.

To help understand this, it’s helpful to read the example  of Yellowstone Park in America used in my 2017 published paper. When the Wolves were re-introduced to the park, the biodiversity was hugely increased, and the health of the ecosystem was restored to unprecedented levels. Rivers changes direction, animal populations increased, heights of berry-producing shrubs grew larger, underground habitats and soil chemistry changed and the physical topography of the landscape was altered.

There is much research on how our gut microbiome can affect health elsewhere in the system (eg. skin, aging, mental health, etc), but as a dramatic example of the way in which a damaged skin microbiome can have severe knock on effects to other parts of the system, a recent paper shows how many food allergies (inc. peanut allergies) are probably actually caused by sensitisation due to exposure via a damaged skin microbiome. Please watch one of  our recent videos that references this:
https://youtu.be/fi8uI7xX2Po

There is a huge amount of information at our Skin Microbiome School that explains the science behind JooMo that you should read. Here are a few pages that you may want to start with:

Understanding the Microbiome:
https://joomo.coop/school/microbiome/ 

Why Biodiversity is the secret to health:
https://joomo.coop/school/biodiversity/

Skin diseases linked to low Biodiversity
https://joomo.coop/school/skin-allergy-epidemic/diseases/

You may also be interested to understand how JooMo was created, and the world class research labs. involved in its creation:
https://joomo.coop/about/#formulation 

And an overview of some of our ground-breaking peer-reviewed published research:
https://joomo.coop/school/research/

And the importance we put on the need for a whole system solution for health is illustrated by the fact that we offer consultancy on gut microbiome too. The key to JooMo is that we offer services not just products.
https://joomo.coop/school/skin-gut-microbiome/

This page (https://joomo.coop/school/skin-allergy-epidemic/mirr/) to start you off should help in understanding how the immune system and microbiome are linked.

No. Your skin microbiome has been horrifically abused and damaged for a long while. Leaving it alone will be better than using drugs or other modern cosmetics containing harsh synthetic chemicals, however, your skin microbiome needs something which will strengthen it up to healthy levels, so it can defend itself from infections and disease and start to heal itself. We work with many TSW patients who tried just ‘leaving it alone’ and they found that their skin would still flare for no apparent reason.

So, why would this happen? Please remember that you were prescribed Topical Steroids in the first place for a reason. Your immune system and microbiome were compromised in some way, and this underlying problem will probably still exist.

You, need, therefore to both repair the damage caused by the long term use of steroids, but also deal with the underlying problem that started you on this dependency.

It is possible that eventually the body may heal itself alone, but the evidence is that this is uncommon or extremely prolonged.

Award Winning JooMo® is an innovation led business, and is a huge pan-European research & development success story. 

Using the latest state-of-the-art developments, our products have been created and designed at some of Europe’s top Universities & Research Laboratories, including: University of Leeds, University of Surrey and Medical University of Graz. Read more here. 

We started JooMo is to help heal our mother who was prescribed steroids which destroyed her already bad skin. We had to take matters into our own hands and after years of research into the skin microbiome, skincare industry and cosmetic formulations, our family realised we needed to invent the world’s first 100% Natural Face Wash to solve the skin allergy epidemic in the western world. We now want to help thousands of people failed by the medical profession and deceived by the cosmetics industry, just like our mother. 

Antibiotics are wonders of the modern world in extreme cases, but they have an indiscriminate approach to getting rid of microbes – i.e they deplete the microbiome of microbial biodiversity it needs to be healthy. In non-severe cases this un-balances and upsets the microbiome inside and out, leaving you actually more prone to infections in the future. Staphylococcus infections are common secondary infections in TSW patients, but round after round of antibiotics just makes the underlying problems worse (damaged microbiome, low in biodiversity). 

The best way to get rid of infections is to strengthen the microbiome by increasing its biodiversity. A healthy balanced microbiome, high in biodiversity, can defend itself from infection and disease. 

This concept is explained in our 2017 paper (read it here), by using the example of Yellowstone Park. The skin is an ecosystem like any other. When the wolves died out in the park, its health rapidly deteriorated, leaving the ecosystem very damaged and the elk started behaving in a ‘pathogenic’ or ‘damaging’ manner. This can be related to an infection by ‘pathogenic’ microbes on the skin – the damaged ecosystem goes into ‘dysbiosis’ and ‘pathogenic’ organisms take a foothold. When the wolves were re-introduced, the elk stopped behaving in a ‘pathogenic’ manner towards the ecosystem, and thus the ‘infection’ was stopped. 

Now imagine that the equivalent of antibiotics was used on the park. Lots of animals would have been killed, including Elk, but the delicate balance of the ecosystem would still be upset, probably even more so than before. Another ‘infection’ of Elk or another opportunistic organism would happen very soon.

Don’t accept the Topical Steroids. The Medical Profession and drugs companies know that TS are not to be used in non-extreme and long-term cases, it’s even written on the back of drugs packaging.

If you haven’t used them before, and even more so if you have, they will not solve chronic skin problems. Long-term use causes damage to the body and totally destroys the microbiome, leading to years and years of misery. Skin problems suddenly ‘re-appear’ a lot worse once stopping using them.

No. Antibiotics will only make it more likely that you will get an infection in the future, because it kills all microbes and lowers the biodiversity of the microbiome, damaging it even more. The root cause of the infection was a damaged and out of balance microbiome. The solution is to strengthen it by increasing its biodiversity. A healthy microbiome, high in biodiversity, can defend itself from infections and disease. Antibiotics strip the microbiome of the microbes it needs to be healthy. 

All skin diseases/problems stem from the same thing: a damaged microbiome, low in microbial biodiversity (low number of different types of bacteria present). When this microbiome is out of balance, in ‘dysbiosis’, microbes that were previously ‘good’ can become ‘bad’ and start causing problems (including staph/fungal infections), colonising and ‘infecting’ the skin. So killing off these microbes (what Gladskin does) doesn’t solve the root cause of the problem, which is the biodiversity of the whole microbiome has been lowered. The infection may be cured for now, but the microbiome will still be out of balance and open to future infections. This is why so many TSW people get secondary infections after taking antibiotics for previous infections etc. A healthy microbiome, high in biodiversity, can defend itself against these infections, not letting colonisation of microbes occur. They are incredibly powerful systems. JooMo has been scientifically proven in published research to significantly increase the skin microbiome biodiversity in just 2 weeks.

(Note: This was a genuine query from a customer!)

No! We have definitely NOT added any steroids or any other synthetic chemical to ANY of our products.

One of the two central pillars of how JooMo enhances the skin microbiome is the concept of First, do no harm (Primum non nocere ).

By definition, therefore, all Third Wave products MUST be 100% natural and preservative free .

(Please read more about our ‘Third Wave’ Skin Microbiome Technology.)

No! You should definitely continue using JooMo. The dryness you are experiencing is normal, a positive sign that your skin is changing and rebalancing for long term health.

No, you have been using topical steroids for a long, long time which have destroyed the Skin Microbiome. JooMo is proven to rebuild your skin microbiome for the long term and so your recovery plan is so important to be committed to!

This depends on the person. JooMo has been proven to significantly improve skin microbiome diversity in just two weeks, but as your microbiome has been abused and damaged so badly, it may take longer. For example one customer who had been on steroids for 50 years, has seen 80% improvement in 2 weeks!

No. This is the worst thing you can do – steroids give the illusion they are helping your problems, but underneath they are destroying the microbiome, leaving it open to even more infection and disease.

Using other products while JooMo is being used can affect the process of rebuilding your skin microbiome. Everyday cosmetics, even “natural” labelled ones contain a sea of synthetic chemicals that can damage the skin microbiome. JooMo works to rebuild the skin microbiome long term so it can take care of itself.

Moisturising has two effects on the skin microbiome. Firstly most moisturisers can contain a sea of synthetic chemicals that can damage the skin microbiome. Secondly, your skin in its most healthy state creates natural oils. Adding new oils to this disrupts the skin’s normal system, meaning the microbiome is damaged. 

ALL JooMo products have of course passed all the rigorous stability tests, challenge tests and safety assessment regulations set out by the EU: if they hadn’t passed these tests then we couldn’t sell our products! JooMo products have an official shelf life of a year, only reduced because the safety assessor couldn’t bring themselves to give a preservative free product the longer shelf life that the stability and challenge test results really warranted!

Our preservative system is ‘preservative free’ because it does not contain a preservative mentioned under the EU’s list of official preservatives, including MI, parabens etc. I refer you back to 1905 when Henry J. Heinz invented the first preservative-free ketchup with the slogan “It is always safe to buy the products”.

Consumers, appalled by the amount of preservatives and other additives in competitor products quickly jumped to buying Heinz ketchup, and by 1906 Heinz was producing five million bottles every year.

And that’s the key point here: consumers have for over 100 years understood what is meant by ‘Preservative Free’.

As discussed elsewhere, our immune system is not familiar with synthetically created molecules, and so is more likely to trigger an immune response.

As also discussed elsewhere, there is also the issue of the disruptive effect these chemicals have on our skin’s microbial diversity.

To add one more example of a commonly used emulsifier (Polysorbate-8), it has been shown to disrupt gut microbiota and lead to obesity and gut disease. (ref. https://www.nature.com/news/food-preservatives-linked-to-obesity-and-gut-disease-1.16984 ).

And the question for the Cosmetics industry has to be why food consumers demand additive free products, but cosmetic customers shouldn’t?

Part of the problem is that many consumers think that they are already using chemical free products due to the failure of the authorities to make demand honest labelling of so-called ‘natural’ products.All the various government departments need to do is bring in the same standards as the food industry for usage of the terms ‘Pure’ and ‘Natural’, and all consumers would stop being misled.

No – all Soaps are harsh synthetic chemicals: there is no such thing as ‘Natural’ soap. Please read our page at: https://joomo.coop/whats-wrong-with-existing-products/skin-ph/

The specially balanced natural and preservative free ingredients enables the body/skin to revert to its natural state through pH balancing, oil & moisture regulation, electrolyte (salt) balancing, immune system regulation and skin cell regeneration.

Synergistically, our ingredients work together as natural pH modifiers, antioxidants, softeners & emollients to create the perfect conditions for a healthy, biodiverse ecosystem to flourish.

This produces the correct environment for natural healing mechanisms: the skin curing problems gradually by itself.

JooMo Body Wash is an enhanced version based around our original Preservative Free, Skin Bacteria Technology. So the ingredients are exactly the same, but some of the proportions have been slightly altered to fulfil the specific requirements of a body wash, as the skin’s ecosystem has slightly different needs on the body than the face. JooMo restores the damage done by harmful synthetic ingredients in everyday cosmetics, and re-stores the natural skin microbial balance.

We personally use JooMo as a Shampoo, and it is BRILLIANT for that purpose. We know a lot of people who do this too, not only those at TeamJooMo! But as formulating for shampoo products has slightly different challenges, we will be bringing out a shampoo in 2019. It still increases and restores the scalp’s natural microbiome biodiversity, and I have had many people say they accidentally used it as a shampoo, and it rid them of dandruff and other problems. So maybe give it a go and let us know how it works for you?

I suspect from the question that there is some confusion about the difference between the terms ‘soap’ and ‘surfactant’?

Chemically, soaps (and detergent) are ‘a salt of a fatty acid’, commonly being obtained by treating vegetable or animal oils and fats with a strong base, such as sodium hydroxide or potassium hydroxide: this process induces ‘saponification’.

‘Surfactants’ are compounds that lower the surface tension between two liquids or between a liquid and a solid, and can of course include not only synthetic chemicals such as soap, detergents, SLS, SLES etc, but also naturally occurring molecules such as saponins.

One of the more accesible discussions that reviews only high-quality peer-reviewed studies can be found here: http://www.allergyclinic.co.nz/allergy_epidemic.aspx 

It initially takes a sceptical line on claims of an ‘Allergy Epidemic’, but concludes that:

“…allergies, including, asthma, eczema, hay fever, food allergy, and anaphylaxis have increased in New Zealand and other developed countries by epidemic proportions over the last 25 years.”

It discusses a definitive UK study (from BUPA routine examinations) that looked at patients from the same socio-economic group over 30 years describing the change in ‘sensitization’ (ie. immune system allergic response), and concludes:

“The average rate of increase was equivalent to an additional 4.5% of men becoming positive (IgE sensitized) each decade.”

A bit like the years of industry denials about the link between the tobacco and lung disease, the evidence for an allergy epidemic is now so strong as to be virtually unequivocal – the challenge for the cosmetics industry is perhaps summed up by one of the most significant concluding comments:

“We also need to reverse the increasing allergic sensitization in developed countries. However, we can only do this when we have figured out the cause(s) for this increase”

The ‘perfect/caveman’ skin data was taken from two leading research papers that analysed the skin microbiome (specifically the biodiversity of microbes) of tribal people with little or no contact with the western world. The most striking data came from the previously uncontacted Yanomami Amerindian people from the Amazon rain forest.

These papers – and all other data – are referenced in Kit Wallen Russell’s groundbreaking peer-reviewed research paper: http://dx.doi.org/10.3390/cosmetics4020014

Firstly, as we stated during our presentation, a key part of the multi-phase skin biodiversity project currently JooMo are undertaking in Austria is to prove the role of chemical ’additives’ (including preservatives) in cosmetics.

As far as current understanding of the role of preservatives and ill-health goes, the following is a very brief introduction to this many layered topic:

(nb. This is an overview only, and full list of citations can be supplied on request from www.joomo.coop/contact-us/ ).

The idea that bacteria are bad and need to be eliminated, (ie. what’s known as the ‘hyper cleanliness’ culture) has been perpetuated by the large multinational cosmetics companies. Their products often contain large amounts of synthetic ingredients, thus contributing to the sterile environment, which strip the skin of natural bacteria and oils which it needs to stay a healthy ecosystem.

So the important part here is WHY we are obsessed with living in such a sterile way. And the answer is because we have been fed this information by the companies who sell us cosmetic and hygiene products. This trend is declining rapidly for what we put INSIDE our bodies, with the release of bestseller books such as ‘Let Them Eat Dirt’, but the same now must be done for the skin.

Our published research paper describes how the majority of bacteria on the skin is good or harmless, and their preservation is crucial for the health and resilience of the skin’s ecosystem. Biodiversity is the single most important factor in keeping the skin healthy. By sterilising the skin, the biodiversity decreases, meaning bacteria that were once harmless can become pathogenic once this delicate balance is disturbed. It is this effect synthetic ingredients have on the skin.

Studies have also shown that non-biodiverse environments in which we live affect the human skin microbiome, decreasing its biodiversity too. So as we live less in nature, and spend more time in sterilised environments, the microbes which we harbour on our skin and in our bodies will become less diverse, leading to (skin) health problems. However, many people apply cosmetics directly onto their body multiple times a day, which is why many people have linked modern cosmetics to the skin allergy epidemic.

The scientific paper which Kit Wallen Russell was lead author was of course peer-reviewed and published in MDPI Journal, Cosmetics, on the 14th of May 2017.

Read all details (including peer comments) at: http://www.mdpi.com/2079-9284/4/2/14/htm

All research is funded by Pavane Consultants Ltd, the R&D and IP sister company of JooMo Ltd.

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