Following their groundbreaking 2017 discovery of the ‘first ever mechanism for measuring skin health‘ (ref: Why’s Biodiversity so important?), JooMo have formed a partnership with the Medical University of Graz.
Trials were conducted to compare the effect on skin health of a leading ‘Synthetic’ brand and a so-called ‘Natural’ brand against JooMo.
Two primary measures of skin health were used: the effect each product had on skin’s microbiome biodiversity, and the effect they had on the skin’s moisture retention..
In 2018 the full results were published in the ground-breaking peer reviewed paper The Role of Every-Day Cosmetics in Altering the Skin Microbiome: A Study Using Biodiversity
Two extraordinary findings were revealed:
Within just 2 weeks, the participants using JooMo saw a 66% increase in their skin's microbial biodiversity, compared to 3.5% (Leading Synthetic Brand) and 14.2% (Leading 'Natural' Brand).
The trials show how high street cosmetics appear to maintain the depleted western microbiome, while third wave microbiome friendly products like JooMo greatly increase skin microbiome biodiversity (biodiversity being the definitive measure of skin health).
Everyday cosmetics were also shown to greatly de-moisturise the skin, a key reason why skin becomes damaged.
Again by contrast, third wave technology in JooMo meant that it was the only product to maintain skin moisture.
The results clearly show that existing ‘Synthetic’ and so-called ‘Natural’ products (that in reality normally contain many synthetic ingredients) are probably a major contributing risk factor in the depleted biodiversity we see in Western skin.
The University of Graz trials also illustrate how JooMo leads the way in Third Wave Cosmetics by enhancing the skin microbiome. A good rule of thumb is a healthy microbiome is a diverse microbiome, containing a wide variety of different species living all over our bodies.