100% Truly Natural
No artificial Preservatives
What is 100% Truly Natural
It's really very simple...
“All ingredients in this cosmetic product are taken directly from nature using normal mechanical extraction or natural solvents. No chemical or physical changes have occurred.”
JooMo alone uses legal food industry labelling definitions...
Unlike nearly all the rest of the cosmetics industry, JooMo alone base their definitions of the terms ‘Pure’ and ‘Natural’ on the very strictly enforced Food Industry labelling guidelines (eg. Foods Standards Agency (FSA) guidelines (PDF))
There are no comparable legal guidelines in the cosmetics industry, and as a result there is a huge industry wide cover-up and deceit whereby manufacturers claim their products are ‘Natural’ or ‘Pure’ when the truth is they are anything but.
Preservatives, Additives or Chemicals
Aqua (Water), Saccharum Officinarum (Unrefined Sugar) Extract, Maris Sal (Sea Salt), Saponins, Mel (Unprocessed Raw Honey), Citrus Aurantium Dulcis (Orange) Juice, Cyamopsis Tetragonoloba (Guar) Gum, Acacia Senegal (Gum Arabic) Gum Extract, Emblica Officinalis (Amla) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Cinnamomum Cassia (Chinese Cinnamon) Leaf Oil
Note: every JooMo product has passed all safety assessments, microbiological tests and stability tests required by the EU Cosmetics Regulation (EC) 1223/2009, and they are all manufactured in certified ISO 9001:2008 facilities.
Amla has long been known to possess age protection properties.
Free radicals are molecules with one or more unpaired electrons; they seek stability by taking electrons from other molecules (a process called oxidation). As a consequence, free radicals damage the molecules from which they take electrons, leading to cell damage, impaired functioning, and even cell death. The prime molecules in the body that are damaged by free radicals are DNA, lipids, and proteins.
Amla has the capacity to scavenge the free radicals formed due to its significant anti-oxidant properties.
Amla has also been found to possess significant potential as a sun protectant.
Our proprietary Essential Oil blend uses its synergistic properties to enhance the skin microbiome and multiply the skin health benefits of its individual constituents.
Our “organic compliant” Sea Salt is all-natural, containing no anti-caking agents or other additives.
Natural salt is a key component in building the skin’s natural defences. It restores balance to greasy or dry skin, gets rid of impurities, stimulates the skin’s own activity, gives skin minerals and trace elements, and renews the complexion.