100% Truly Natural

Preservative free

What is 100% Truly Natural

100% Natural & Preservative Free

It's really very simple...

“All ingredients in this cosmetic product are taken directly from nature using normal mechanical extraction or natural solvents. No chemical or physical changes have occurred.”

JooMo alone uses legal food industry labelling definitions...

Unlike nearly all the rest of the cosmetics industry, JooMo alone base their definitions of the terms ‘Pure’ and ‘Natural’ on the very strictly enforced Food Industry labelling guidelines (eg. Foods Standards Agency (FSA) guidelines (PDF))

There are no comparable legal guidelines in the cosmetics industry, and as a result there is a huge industry wide cover-up and deceit whereby manufacturers claim their products are ‘Natural’ or ‘Pure’ when the truth is they are anything but.

Preservatives, Additives or Chemicals

» No Additives

» No Preservatives

» No Parabens

» No Foam Boosters (SLS, SLES etc)

» No Soaps or Detergents

» No Sulphates (Sulfates)

» No 'Naturally Derived' rubbish!

» No 'Nature Identical' nonsense!

» No Alcohol

» No Alkalis

» No Synthetic Perfumes

» No Synthetic Colourings

» No Synthetic Chemicals

» No Mineral oils

» No Petrochemicals

» No Silicones

» No Antiseptics

» No Bio-technology

» No Fermented products

» No Genetically modified “natural” by-products (eg. Xanthan Gum).

» No Animal testing

» No Ingredients extracted with synthetic solvents

» No Contamination

» No Bioaccumulation

» No Water Toxicity

» No ingredients that haven’t been tried and tested for 1000’s of years!

» No Body odour (Saponins are deodorants)!

» No Ingredients you can’t eat!

Our Ingredients

Aqua (Water), Saccharum Officinarum (Unrefined Sugar) Extract, Maris Sal (Sea Salt), Saponins, Mel (Unprocessed Raw Honey), Citrus Aurantium Dulcis (Orange) Juice, Cyamopsis Tetragonoloba (Guar) Gum, Acacia Senegal (Gum Arabic) Gum Extract, Emblica Officinalis (Amla) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Cinnamomum Cassia (Chinese Cinnamon) Leaf Oil, Cinnamal, Eugenol, Limonene.

Note: every JooMo product has passed all safety assessments, microbiological tests and stability tests required by the EU Cosmetics Regulation (EC) 1223/2009, and they are all manufactured in certified ISO 9001:2008 facilities.

JooMo | Amla

Amla has long been known to possess Anti-Aging properties.

One theory that is proposed to account for age‐related changes in cell functioning capability is the “Free Radical Theory of Aging” by Prof. Harman (1956).

Free radicals are molecules with one or more unpaired electrons; they seek stability by taking electrons from other molecules (a process called oxidation). As a consequence, free radicals damage the molecules from which they take electrons, leading to cell damage, impaired functioning, and even cell death. The prime molecules in the body that are damaged by free radicals are DNA, lipids, and proteins.

Amla has the capacity to scavenge the free radicals formed due to its significant anti-oxidant properties.

With increasing age, collagen synthesis becomes lower and Matrix Metalloproteinase (MMP) levels become higher in naturally aged human skin. These alterations cause changes such as skin wrinkling and loss of elasticity (Varani et al 2000). Therefore, control of collagen metabolism may be useful for a variety of therapeutic and cosmetic applications.

Fujii et al (2008) demonstrated that amla extract increased pro-collagen production, and decreased MMP-1 production.

Amla has also been found to possess significant potential as a UVA and UVB sun protectant.

JooMo Ingredients | Essential Oils Blend

Our proprietary Essential Oil blend uses its synergistic properties to enhance the skin microbiome and multiply the skin health benefits of its individual constituents.

JooMo | Clove Oil
Cloves hold great importance traditionally, especially in Ayurvedic and Chinese traditional cultures.

JooMo Ingredients | Sweet Orange Oil

Sweet orange oil is famed for making dull skin gorgeous. It’s good for balancing and for circulation, and replenishes dry skin. It eliminates toxins, is anti-viral, antibiotic and antimicrobial, and acts as a tonic to boost dull skin.

JooMo Ingredients | Natural Unrefined SugarRaw cane sugar renovates your skin with its stimulating action, reduces oiliness with its astringency and shrinks pores. It stimulates metabolism and acts as a pH modifier.

JooMo Ingredients | Organic Honey & Orange

Our Organic, Unprocessed Thyme Honey softens, moisturises, heals and calms sore skin. It retains moisture and keeps skin hydrated, and is also anti-bacterial, anti-fungal, antimicrobial and anti-inflammatory.

JooMo Ingredients | CinnamonCinnamon has been used for centuries in traditional medicines in Asian, Chinese and Indian cultures. Cinnamon is key to maintaining healthy skin and is an established traditional remedy for various skin related diseases like eczema and acne.

JooMo Ingredients | Orange JuiceOranges renovate your skin with its stimulating action, reduces oiliness with its astringency and shrinks pores. It stimulates metabolism, and assists the microbiome by acting as a pH modifier.

JooMo Ingredients | SaponinsSaponins are natural cleaners with a never ending list of skin benefits, unlike soap which dries out skin and alters the natural pH. As well as being excellent cleaners, Saponins are also brilliant anti-irritant, anti-oxidant, anti-inflammatory, and anti-allergic (hypo-allergenic) agents, and possess extensive antimicrobial, anti-viral, anti-fungal and anti-carcinogenic properties. Saponins possess significant deodorant properties too.

JooMo Ingredients | Gum ArabicGum Arabic is a natural gum made of hardened sap taken from two species of the acacia tree; Acacia senegal and Acacia seyal. It has soothing and anti-inflammatory properties.

JooMo Ingredients | Organic Sea SaltSea water is used for acne, eczema and psoriasis, and Salt baths reduce inflammation, improve circulation and heal sore skin.

Our “organic compliant” Sea Salt is all-natural, containing no anti-caking agents or other additives.

Natural salt is a key component in building the skin’s natural defences. It restores balance to greasy or dry skin, gets rid of impurities, stimulates the skin’s own activity, gives skin minerals and trace elements, renews the complexion and has extensive healing properties.

JooMo Ingredients | Guar GumGuar Gum is an emollient and anti-inflammatory.