100% Truly Natural
What is 100% Truly Natural
It's really very simple...
“All ingredients in this cosmetic product are taken directly from nature using normal mechanical extraction or natural solvents. No chemical or physical changes have occurred.”
JooMo alone uses legal food industry labelling definitions...
Unlike nearly all the rest of the cosmetics industry, JooMo alone base their definitions of the terms ‘Pure’ and ‘Natural’ on the very strictly enforced Food Industry labelling guidelines (eg. Foods Standards Agency (FSA) guidelines (PDF))
There are no comparable legal guidelines in the cosmetics industry, and as a result there is a huge industry wide cover-up and deceit whereby manufacturers claim their products are ‘Natural’ or ‘Pure’ when the truth is they are anything but.
Preservatives, Additives or Chemicals
Aqua, Saccharum Officinarum (Unrefined Sugar) Extract, Maris Sal (Sea Salt), Saponins, Mel (Unprocessed Raw Honey), Citrus Aurantium Dulcis (Orange) Juice, Cyamopsis Tetragonoloba (Guar) Gum, Acacia Senegal Gum Extract, Emblica Officinalis (Amla) Fruit Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Cinnamomum Zeylanicum (Cinnamon) Leaf Oil, Cinnamomum Cassia (Chinese Cinnamon) Leaf Oil
Amla has long been known to possess Anti-Aging properties.
One theory that is proposed to account for age‐related changes in cell functioning capability is the “Free Radical Theory of Aging” by Prof. Harman (1956).
Free radicals are molecules with one or more unpaired electrons; they seek stability by taking electrons from other molecules (a process called oxidation). As a consequence, free radicals damage the molecules from which they take electrons, leading to cell damage, impaired functioning, and even cell death. The prime molecules in the body that are damaged by free radicals are DNA, lipids, and proteins.
Amla has the capacity to scavenge the free radicals formed due to its significant anti-oxidant properties.
With increasing age, collagen synthesis becomes lower and Matrix Metalloproteinase (MMP) levels become higher in naturally aged human skin. These alterations cause changes such as skin wrinkling and loss of elasticity (Varani et al 2000). Therefore, control of collagen metabolism may be useful for a variety of therapeutic and cosmetic applications.
Fujii et al (2008) demonstrated that amla extract increased pro-collagen production, and decreased MMP-1 production.
Amla has also been found to possess significant potential as a UVA and UVB sun protectant.
Our proprietary Essential Oil blend uses its synergistic properties to enhance the skin microbiome and multiply the skin health benefits of its individual constituents.
Cloves hold great importance traditionally, especially in East Asia. In Ayurveda and Traditional Chinese medicine, cloves have been used extensively. Clove oil contains a compound called eugenol which is known for its antibacterial properties. It can prove effective in curing acne, reduce swelling and kill infectious bacteria at the same time.
Saponins are natural cleaners with a never ending list of skin benefits, unlike soap which dries out skin and alters the natural pH. As well as being excellent cleaners, Saponins are also brilliant anti-irritant, anti-oxidant, anti-inflammatory, and anti-allergic (hypo-allergenic) agents, and possess extensive antimicrobial, anti-viral, anti-fungal and anti-carcinogenic properties. Saponins possess significant deodorant properties too.
Our “organic compliant” Sea Salt is all-natural, containing no anti-caking agents or other additives.
Natural salt is a key component in building the skin’s natural defences. It restores balance to greasy or dry skin, gets rid of impurities, stimulates the skin’s own activity, gives skin minerals and trace elements, renews the complexion and has extensive healing properties.