The Twins

With Masters research degrees in AstroPhysics & GeoPhysics, JooMo co-founders Sam & Kit used their deep scientific knowledge to invent a new ground breaking Technology utilising the Skin Microbiome.

Deeply concerned by the dramatic rise in Skin Allergy Epidemic throughout the developed world, the twins found that virtually no research had been done into the reasons for this increase.

Using the parallel of a healthy gut environment, the brothers have unlocked the secret of healthy skin by focusing on the hidden, microbial world of the skin surface, and enabled JooMo to become the very first to move the science of gut health to the skin.

Their unique Microbiota Immune Response Regulation (MIRR)™ Technology, used in every JooMo skin health product, is based on State-of-the-art Microbiological & Immunological research, and protects the skin against the destructive work of harmful synthetic chemicals and opportunistic pathogenic microbes.

The Twins’ natural flair, empathy and understanding of the values of young people was also a driving force in creating the JooMo brand, ethos & identity.


Nuclear Astrophysicist

“JooMo is built on the simple fact that we want to change the world by helping others. By pushing forward with our beliefs, we not only inspire change in the world but we re-invent the face of business where the main aim is helping the community, not solely helping ourselves.”

Sam graduated in 2015 with a First Class Honours Masters degree (MPhys) in Nuclear Astrophysics from The University of Surrey (Sunday Times ‘University of the Year’). His specialist academic interests were Quantum Mechanics, Special & General Relativity and anything with lots of mathematical equations!

An LTA qualified Tennis Coach and exponent of the ‘Modern Tennis’ playing system, Sam was awarded colours for his complete commitment to Surrey Tennis 1st Team, bowing out on a high with a hard fought promotion in his final year. By taking on roles such as Vice President, Sam was instrumental in helping it grow into the third largest sports club. As a front running member of the University of Surrey community, Sam was JooMo Ambassador and was responsible for organising JooMo-sponsored community events and building the brand on campus.

During a Master’s Research Year in the USA at the prestigious University of Notre Dame (UND) in Indiana, he designed and built a particle detector for detection of supernovae. Possibly the most famous sporting name in US college history, UND also invited Sam to represent their Tennis Team and show the Americans how to play ‘soccer’!

While out there, the “Face of JooMo” was launched which raised funds for SOS Africa. On top of that he chronicled his thoughts in the JooMo Talk blog, with some highlights being running the Chicago Half Marathon, going to the US Open Tennis Tournament and “tailgating” for Notre Dame Fighting Irish American Football matches!


Geophysicist & Author

“We have created a living, breathing example that business can be a success doing things the right way.”

Kit graduated from University College London (UCL) in 2015 with a Masters degree in Geophysics.

As a final year research project Kit investigated The friction of saline ice on aluminium, and he went on to become one of the leading experts on the topic both at UCL and probably the world. Late in 2015 he submitted a peer-reviewed scientific paper with the same name to be published in a prestigious industry journal.

(ref. Advances in Tribology, Volume 2016 (2016); doi:10.1155/2016/1483951

As director of the Pavane Research Centre (the R&D arm behind all ground-breaking JooMo technology), Kit has subsequently gone on to publish another peer-reviewed paper that describes the first ever mechanism to determine whether skin is healthy or not

(ref. Cosmetics 2017, 4(2), 14; Meta Analysis of Skin Microbiome… doi:10.3390/cosmetics4020014 ).

The ground-breaking significance of this research was that for the first time it was possible to determine whether everyday cosmetics really are the primary cause of the skin allergy epidemic raging across western world.

In partnership with The Medical University of Graz, Kit lead a follow-up study to determine the effects of everyday cosmetics on skin health.The 32 human volunteers were split into three groups, one tested a leading synthetic formulation, one tested a leading high street ‘natural’ formulation, and one tested JooMo, the world’s first 100% natural and preservative free face wash. The so-called ‘natural’ product actually contained 70% chemical ingredients, including MI and MCI (banned in Canada and for leave-on use in the EU). In comparison the synthetic product contained twenty-eight ingredients, twenty-one of which were synthetic – 75% of the total.

The results were published in the journal Cosmetics. It describes how JooMo’s products significantly increase the average microbial diversity and, as a result, skin health, in two weeks or sooner. It also showed how, compared to the other products, JooMo maintained water content on the skin.

Kit has also given an exclusive interview to international industry journal Cosmetics Design that introduces some of the key issues behind JooMo’s cutting-edge Skin Bacteria (MIRR)™ Technology.

(ref. ).

Like his twin brother, Kit was also a top ranking tennis junior for his county and now an LTA qualified Tennis Coach. At UCL he was in the elite tennis squad in the BUCS league for four years, and was on the committee for two of them. Whilst also juggling course commitments and spearheading JooMo’s campaign in London, he was awarded a commendation and two colours from the UCL Union for services to sports.